How to Market your Renovations and Windows and Doors Business in the Digital Era
How to Market your Renovations and Windows and Doors Business in the Digital Era?
In this article, we'll see for real how to create and set up an efficient marketing strategy with your company in the construction world.
At the end of this article, you will understand what is wrong and what is right in the stories you've been told so far by the "marketing gurus" here and there on the internet.
Very likely if you're reading this you're the owner, or you have some consistent amount of shares, of a construction company.
Either you work on a small-medium size remodeling, renovations or windows and doors, or roofing company.
That's exactly why we know you tried some marketing courses, you tried to copy and paste your competitors strategies ineffectively (maybe big whales that have a very different business structure from yours, or just have budgets with a couple of zeros more)
Guideline for beginners, even advanced
Before we get started let's set a guideline of what is doing marketing for your construction business. Especially if you're doing less than $10 mln a year.
Your goals should be the following: